Powerful Copywriting 1: The Ultimate Checklist

Copywriting is in some ways a unique form of written communication. Even if you are an experienced author, you may need to unlearn many of your assumptions about what makes strong writing in order to create powerful copy.

The copywriter chooses every word carefully – each one should have a role to play and be critical to the message. If you can remove a word without changing the meaning of what you have written, then it should not be there.

The starting point for all copywriting is the reader, everything else comes after. The checklist below will help you to identify and define your reader and plan your writing so that it addresses the reader’s needs as effectively as possible.

Reader Checklist

  • Who are you writing for?
  • How much do they already know about your product or service?
  • How interested are they in your product or service?
  • What is their reading level? (Writing for an academic audience, for example, will require a different style and reading level to writing for a general readership.)
  • What do the want to know?
  • How much detail do they need?
  • What need, fear or worry does your product or service address?
  • Why would they choose your product or service rather than that offered by a competitor?
  • What is your reader’s frame of mind?
  • Where are they when they read your message (at home, in the office, commuting)?

Writing Checklist

  • What is the key point you need to convey?
  • What other points do you want to cover?
  • In what form will your writing appear (article, banner ad, tweet, facebook entry, direct mail)?
  • At what stage in the marketing process will you reader encounter your message?
  • Do you have all of the background information you need (About the product or service and about the potential customer)? If not, how can you find it?
  • What is the goal of the piece (for instance, to put across key pieces of information, or to persuade the reader to take a particular action)?

Getting Started Checklist

  • Start with a clear brief – be clear who you are writing for and what you are writing.
  • Decide on a timetable – Don’t leave it to the last minute. Allow time to carry out any research required, plan out the document in detail, if necessary, and revise the document once it is finished.
  • Begin with one grain of sand – Before you start to write any document, identify the single idea you’re trying to get across. Jot it down in one sentence on a notepad next to your typewriter or computer keyboard. If you were writing a news story, this would be the headline.
  • As you write, reread your one-line reminder. It will keep you focused and on target. Know what you want to achieve before you begin to write, and the writing will come more easily.
  • Give the who, what, when, where, and why – Be a reporter. There is basic information all people want to know – no matter the subject. Train yourself to answer all of the questions your reader might ask. Everything you write may not have a who, what, when, where, and why, but at least ask yourself if it does. In good writing, you leave out information deliberately because it isn’t required, not by mistake.
  • Think about your readers’ questions before you write. This helps you organise your writing and make it more engaging and effective.
  • Adopt a plain writing style – It takes longer to read and comprehend a press release written in a wordy, cluttered style than one written in a plain style. Cluttered writing buries meaning beneath run-on sentences, big words, and long paragraphs. On the other hand, plain writing:

    ~ states the purpose clearly

    ~ lists major points

    ~ includes headings and lists

    ~ uses simple sentences and paragraphs

    ~ seeks to express, not impress

    ~ avoids jargon.

  • Give the reader a map – If you want your readers to navigate the road of your writing and reach the proper destination, make it easy for them. Use regular paragraph breaks, bullets and lists where relevant, and sub-headings as signposts to guide your reader through the piece.
  • Give your writing the conversation test – After you have finished writing your press release, report or letter, read it aloud. Ask yourself if you would say to your reader what you are writing. Trust your ear.
  • Make it personal. Speak directly to the reader, human to human. Remember people don’t do business with businesses; they do business with people.

Revision Checklist

  • Be kind to yourself. Don’t judge your first draft too harshly. Being over-critical can be just as much of a problem as failing to edit adequately.
  • Be patient. Once you have finished a major piece of writing set it to one side for at least a day or two. You will be able to assess a piece more objectively if you can achieve some distance from it. William Carlos William’s suggests that a first draft should be put away until ‘the conditions under which is was written’ are forgotten. In other words, until your perspective has changed and you have, in a sense, become a different person.
  • First reading. Read carefully and calmly right through your draft copy without changing anything. This is how readers will experience the piece. Share their experience.
  • Second reading. Read through your piece again. This time you can attack it with red pen, pencil, or markers, scissors and glue – what ever you need to get it into the right shape.
  • Become three people. John Steinbeck suggested that to revise your writing effectively you need to become three people:

    One speculates, one criticises, and the third tries to correlate. It usually turns out to be a fight but out of it comes the strongest possible piece of writing.

    • Ask questions. Does this work? What was I hope to achieve here? Have I explained the key points clearly?
    • Be courageous. If it seems on revising that massive changes are needed, then do not be afraid to make them.
    • Check how well you are communicating. Most drafts are underwritten, overwritten, or a mixture of the two. If your first draft feels underwritten – sketchy and lacking in detail – ask yourself if you have fully considered the target audience. If you know your subject very well you may have omitted a lot of detail that the reader would find useful. You may have failed to communicate effectively. At other times you may feel that your draft is overwritten – Lawrence Durrell said that this often occurs when one is uncertain of one’s target, and perhaps trying too hard. Or perhaps trying to meet the needs of too many different readers. Again, you have failed to communicate effectively.
    • Be meticulous. Revision is the time to check up on factual details, grammatical and spelling errors. Spellcheckers are useful but they don’t pick up errors such as using their instead of there or it’s instead of its. Also look out for errors in style of the sort we have discussed in this module. A manuscript containing many errors can seem careless and unprofessional.
    • If in doubt, leave it out. Be decisive and cut out any sentence, word or phrase that doesn’t seem to be working. If you think you might want to use it in future write it down for later reference.
    • Know when to finish. Some copywriters revise their work until there is nothing left. Be aware that this is a risk and keep a tight control of any perfectionist tendencies. If you have corrected the errors and shaped the piece as seems fit, it is time to leave your writing be.

    Calculate the Readability of Your Writing

    A number of tests are available to help you assess the readability of your writing. The most well-known tests include the Gunning FOG index, McLaughlin’s SMOG test, the Flesch reading ease test and the Flesch-Kincaid index.

    Readability tests are an attempt to assess the ‘reading age’ of a document using mathematical calculations. All readability tests rely on making a rough estimate of the level of reading vocabulary people can achieve by a certain stage in their development – they stop generally around the 20-year-old mark. Critics of readability tests argue that word recognition is just one factor in the readablity of a document. Other aspects, such as font size and layout, style, content, and reader interest are also important. While you can use a readability test to give you a rough guide of how accessible your writing is to your target readership, it’s important to remember these other factors too.

    The FOG index was a very rough measure of readability, created in the 1940s by a man named Robert Gunning. We used it in our first report, ‘Small Print’, in the early 1980s. However, we do not recommend it, or any other mathematical formula for measuring readability. You cannot give a document a score for plain English – either it is crystal-clear or it isn’t. There is no substitute for testing a document on real people.

    Plain English Campaign

    To look at how readability tests work, we are going to explore the FOG index. Gunning devised the index in 1944 as a simple points-based system to measure readability. He used it to advise the editorial staff at some of America’s most prestigious publications, including the Wall Street Journal and Newsweek.

    The FOG Index gives the number of years of education your reader needs to understand the paragraph or document being tested. The Gunning FOG Index formula implies that short sentences written in plain English achieve a better score than long sentences written in complicated language. For example:

    The New York Times has an average FOG index of 11 – 12.

    The Guardian and The London Times score 14, suggesting a required reading age of 19-20 years.

    The Reader’s Digest scores 8 (reading age 13-14 years).

    Most popular novels score between 8 and 10 (reading age 13-16 years).

    Documents intended for a general audience should have a FOG index score of no more than 8.

    As we have seen readability tests are not precise, so a FOG index score can only provide a rough indication of how difficult the writing will be to read.

    FOG index calculation

    Step 1. Find the average sentence length. Count the number of words in the passage. Use a sample of about 100 words (to the nearest whole sentence). Then divide the number of words by the number of sentences.

    Number of words used/ Number of sentences = ______ words (Average Sentence Length)
    Assume that a colon or semicolon makes a fresh sentence.

    Step 2. Find the percentage of long words (polysyllables).

    Go through the same piece of writing, ticking off each word that has three syllables or more when spoken. But do NOT count long words that:

    (a) Begin with a capital letter such as the name of a person, place, or organisation. For example, ‘Smith’, ‘Leeds’, ‘Capital Finance’.

    (b) Are made up of short words run together, for example, ‘however’, ‘videotape’, ‘waterproof’.

    (c) End with ‘_ed’ as a third syllable, e.g., ‘reported’, ‘protected’, ‘supported’.

    Count the total number of long words you have ticked, then work out the percentage they represent of the total number of words in the passage (which you know from step 1).

    Number of long words/Total number of words x 100/1 = percentage of long words

    Step 3. Add the figure you get from step 1 to the one you get from step 2. Multiply by 0.4. The result is the FOG Index of the writing.

    Average Sentence length + Percentage of long words x 0.4 = FOG index score

    Apple Inc. Awarded $1.05 Billion In Patent – Infringement lawsuit

    The battle between Apple 
    Inc. and Samsung Electronics Co. Ltd filed on 2011 had comes to an end in
    San Jose, California when a nine – member of jury in California ruled that
    Samsung had infringed few of Apple’s patents . The case begins when Apple
    claims that the Samsung’s ‘Galaxy’ series had used a number of technologies and
    design that had been patented by Apple for iPhone and iPad while Samsung
    accused Apple had infringed a number of its patents.

    Luck had not been siding when Samsung was pronounced guilty
    of infringing six of the seven patents and had been ordered to pay an amount of
    $1.05 billion to Apple. In addition to that, it had also been reported that
    Apple also requested a ban of Samsung products in the United States but this
    would only rule by the court at later date.

    Apparently the Apple v. Samsung were not the first lawsuit
    happening in the mobile market as Apple had also won a patent ruling against
    HTC in 2011 while Motorola had also once launch a lawsuit against Apple earlier
    on August 2012 over patent-infringement including the patents involving Siri,
    location reminders, email notification and video playback.

    Apple was seems pleased with the jury’s verdict when Katie
    Cotton, the spokeswoman for Apple mentioned that the verdict did it justice and
    were grateful for the jury’s service and spending time listen to their say on
    the story. She added to New York Times that the law suit is not just about
    patents and money but it about values and originality. She thanks the court for
    sending out a loud and clear message that stealing isn’t right.

    However, Samsung stated that this verdict should not be
    viewed as a win for Apple but appears as a loss for America customers as they
    might now face fewer choices, increases in prices for gadgets and face lesser
    innovation.

    The fact is, justice will not serve two parties right but
    with Apple winning the verdict, what would this means to us as the consumers?

    Android users are expected to experienced increase in costs
    for Android phones due to the licensing fees that would need to be paid to
    Apple Inc.

    In addition to that, Apple had also filed an injunction
    against Samsung and if this is granted by jury, this would mean that Apple had
    succeeded in banning their key competitor in the mobile market industry while
    we as the consumers would face lesser choice. This won’t happen overnight
    though because Samsung might just do almost everything possible to overturn the
    ruling and the whole procedure of appeals and injunction might take a long
    time, possible months or even years.

    Will Samsung file their appeals on this verdict? According
    to sources, though the verdict is in but it does not mean the end as Samsung
    had stated that they would file an appeal the decision. So consumer, what do
    you have to say on the verdict? Would it be Samsung or Apple that have your
    side?

    Affiliate Marketing Platform » Blog Archive » Easy Tips For Copywriting Content That Can Be Used Immediately

    Whenever you learn to compose potent sales copy a huge variation could possibly be made to your business. Below are some tips that work well, and they’re going to show you far better alongside your course. Affiliate Scalper will save your advertising cost

    Marketing an item on the web demands you to definitely meet a variety of problems in order to get the selling. You aren’t capable of simply put an item through to your site with all the hopes that individuals purchase that. It’s the sales correspondence that may determine whether or otherwise not you’re making a purchase or not. It is not adequate to simply slap several words on your site about the product, as the prospective customers got to know the reason why they need to acquire what you’re selling. You need to let them know that your method is something these people absolutely need. How’s this kind of completed? A better solution depends within testimonials. As soon as your potential customers note that other people are already satisfied with the product you might be marketing, they will desire to jump on the band wagon. If you don’t consist of testimonials from other folks, your prospective customers will certainly question if you might be being truthful, and also whether you’re trying to rip-off them. It’s not in which difficult to obtain truthful recommendations from the previous customers if your product is good quality. It’s often the case they are excited to create these for you. You can also acquire experts in your market to state to suit your needs. Many professionals try this regularly for his or her goods to exhibit exactly how useful these people really tend to be. You can simply get a professional inside your niche, permit them to test your products, and you are able to you can keep them state for this. In substitution for them creating for your requirements, it is possible to offer you to put their own hyperlink upwards in places you place it in your web site. You both earn like that. If you’re able to acquire people experts to leave you an audio or movie account, that may use a much better effect on your potential customers. Traffic Reloaded introduce distinctive strategies in getting a prosperous life.

    In order to progress results along with your duplicate and also you wish to increase your rate associated with the conversion process, be sure you allow your prospects understand that they can manage to get thier money-back anytime. When you’ve got your own prospects interest, and they take into consideration buying your product or service, they can frequently commence next guessing on their own. They are out of their particular comfort zone when really buying the item, this means your possibility, can back off on the final moment. Including any money back guarantee will show them that there are simply no question as to the worth of your product, and they’ll be more likely to acquire. The money back guarantee displays these you have confidence inside your product, and that will let them buy from a person quicker.

    Make certain that no hoopla is actually as part of your revenue copy. Make an effort to keep it just as real as possible when you are offering details about the merchandise. Checklist the benefits however produce a stability among hype and also the genuine info. A lot of hoopla can eliminate profits duplicate. In general, copywriting content can be a talent in which takes time to build up yet as soon as you get that, there’s no looking back again. Content Lockdown discover special tricks in constucting a well-situated life.

    Click here to get “How To Make Super Affiliate Commissions Revealed In Free Report” and to subscribe freely to our Newsletter

    Tags: Affiliate Scalper, Content Lockdown, Content Lockdown Review, Traffic Reloaded

    The Secret to Facebook’s Success

    Founded in 2004, none of us had ever expected that Facebook, a social networking site can grow successfully to what it is today. Now, we use Facebook daily either to keep in touch with our friends, to do online business or even to scoring you a date. Before Facebook was even started, there are few social networks engaging after the same mission but none of it had gotten to where Facebook currently is. So what’s the catch here? What is the key that had brought Facebook as far as it is today?

    Behind every success there is a story, and the story behind the success of Facebook is about a boy who had nothing but a dream and passion. Mark Zuckerberg, the founder for Facebook didn’t write a business plan nor does he done any market research but only a dream to build something that he thought was good, something that would change the way people communicate. At only the age of 19, he followed his dream and passion, he is determined that Facebook would be a success and indeed it is.

    Have you ever visited a boring website? Those with loads of writing with terrible color selection and you can wait to get out of the page. Well, Facebook is just the total opposite. Facebook is not only fun and simple enough to use but it had enabled a community including individuals, businesses and organization to gather together and make the interaction between each of the community a breeze.

    Simplicity might be or might not be the best. Facebook never forget to take small steps at times and this is a great way to avoid overbuild of a website. Facebook does not implement all drastic changes at a time. Few months ago, Facebook introduced timeline to replace the previous profile page, which is a huge change for all the users. Since then, Facebook did not change any of the features, as they understand that users need time to familiarize with the new timeline until recently Facebook then introduce the apps center. The key here is to keep progressing but not to too rapidly.

    Being an entrepreneur is all about taking risk just like what Mark Zuckerberg did when he starts his business from a scratch and ready to the risk willing by dropping out from college to focus on building Facebook. Indeed his risks pay off when he had become one of the youngest billionaire while Facebook is now ranked as the second most accessed site after Google.

    With 250 million photos uploaded and 2.7 hits of likes daily, it is undeniable that Facebook is a tremendous success. The key of success on Facebook had become the inspiration for many young entrepreneurs out there to chase their dreams. Where there is a will there would always be a way, so if you always dreamed to become an entrepreneur, take some lessons from Mark Zuckerberg and you might be just be the next youngest billionaire. 

    Starting your business with Facebook

    Starting your business with Facebook

    Not much introduction would be needed
    about this world most famous networking site which is formerly founded by Mark
    Zuckerberg launched in February 2004. I do believe that you would be very
    familiar with this website due to its strong influence towards our daily life.

    Formerly, Facebook was used to keep in
    touch with friends and families but this purpose then had widen and had moved
    beyond the initial purpose of a social network website.
    No matter whether it is a big firm or a
    small firm, no matter it is a new developing firm or a booming company, many of
    the business owners had taken the advantage of Facebook and joined the
    bandwagon to make Facebook as their channel of business networking.
    Having 800 million of active Facebook users
    worldwide and among it are almost 400 million of them who logs on to their
    Facebook account daily and this numbers are expected to be increased. The high
    number of Facebook users allows business owners to obtain a great amount of
    exposure for the public to notice the product or service you are providing for
    free.
    By owning a Facebook page for your
    business, you are able to create a professional business profile so that you could
    include all important description of your product or service provided. You can
    also include your business website, accorded rewards, and contact information
    in your Facebook page. All the information provided in the page enables your
    prospects to get a detailed idea on what your business is all about and why
    should they deal with you.
    For those who can make full use of the
    application on Facebook, you would find that the tools provided would do much
    helpful marketing tools in assisting you to promote your product or services.
    One of the applications which you may find in Facebook is the Insights where the
    page owner are able view useful data such as daily likes and comments received,
    and the demographic breakdown.
    The application is very handy for the
    page owner as they could know which product received the most likes and who are
    their target customers would be. Without a Facebook page, the business owner
    might need to go through a lot of hassle to gather the similar information.
    Facebook also acts as a channel of
    communication where the page owner and the users can communicate frequently.
    The communication made between the customers and the business owner would
    slowly build mutual trust between both parties which make it easier to close a
    business deal.
    The page owner may also acknowledge all
    the users if there is any updates such as clearance sales, competition, lucky
    draws, new product arrivals, or any upcoming events without even paying a bomb
    to the advertisement agency. Posting all your business updates in your Facebook
    page is a better alternative in comparison with other medium because the users
    could post their inquiries instantly and the page owner could quickly clarify
    them to avoid any confusion.
    The importance of business networking is
    more obvious whereas the traditional way of doing business is no longer
    popular. To excel in the business industry, one needs to think creatively to
    differentiate them from other business owners.
    Due to the advantage of doing marketing
    free of charge on Facebook, it is undeniable that the number of Facebook
    business page are increasing thus, your mission is not only to have a Facebook
    page but to have a distinctively unique page with an attractive landing page is
    definitely essential for a Facebook page to score those like hits from your
    potential prospects.
    Domain Sale! $7.99 .com at GoDaddy

    Subscribe to:

    Post Comments (Atom)

    Meeting Samsung Galaxy Tab & iPad 2

    Meeting Samsung Galaxy Tab & iPad 2

    The tablet craze
    immersed all of a sudden and now we can see everyone is going crazy over having
    a tablet for themselves. The popularity of tablets makes it easier to predict
    that the tablets would be selling out fast just like hot cakes. Why? Well, who
    can resist a gadget that can multitask and can even replace your current
    netbook?
    Due to the high
    demand of users for tablets, the tablets wars had immersed. I bet you can feel
    the heat as well when Samsung launched their Galaxy Tab as their little secret
    weapon to compete with IPad2.


    Although Samsung
    and Apple may be business partners but this never stops them from them from
    getting involved with the fierce competition between Samsung Galaxy Tab and
    iPad2. Now the million dollar question, what is the difference between both of
    the tablet?
    The similarities
    between these both gadgets are both of it can access easily to social
    networking sites such as Facebook, Twitters, and social forums. Both could also
    offers the ability watch movies and videos from YouTube or Netflix with
    excellent web browsers. Gamers addict could also play tons of games using any
    of these gadgets. Lastly, both also offer great apps for photo taking or video
    shooting.
    What differ
    Samsung Galaxy Tab with iPad2 is perhaps the difference of their thickness. Not
    long after Apple launched it slimmed down version of iPad 2 with the thickness
    of only 8.8mm, Samsung quickly reduce the thickness of the Samsung Galaxy Tab
    by a mere of 0.2mm as compared with the iPad 2.
    The Galaxy Tab
    is capable of holding 35 apps icon per screen without any folder icon option
    but the home screen folder could be added using the Android apps while the
    Ipad2 could only be capable in holding 25 apps or folder icons per screen.
    Another factor
    that differ the Samsung Galaxy Tab from ipad 2 is the charging time. A test was
    run to detect the charging time used to charge their batteries from empty to
    full. The below is the data collected.
    Battery
    Charging Time
    Galaxy
    Tab vs Ipad 2

    Duration (Hrs) Galaxy Tab (%) Ipad 2 (%)
    0 0 0
    1.0 n/a 25
    1.5 33 n/a
    2.0 50 40
    3.5 66  60
    4.0 75 70
    5.0 90 85
    6.0 100 95

    From the above test, it is found that Galaxy Tab
    charged up faster in comparison with ipad2 although the difference is not very
    significant.
    On the other hand, to detect the how long the
    batteries could last, a test was run. Both gadgets are set to their maximum
    brightness and performed video streaming on Netflix. It is found that ipad 2
    could stream Netflix for 7-8 hours while Galaxy Tab can only stream for 5-6
    hours. This shows that ipad 2 had outlasted Galaxy tab
    about 30 to 40 percent.
    Take note that the life span of the batteries would
    depends on certain factors such as the setting of the brightness level. You can
    expect that your battery can last longer if you just use your tablets to surf
    the internets or to check your emails.
    So which one catches the hearts? This may differs from
    each individual, depending on what they are looking and their priority for
    tablets. Galaxy Tab seems to be more suitable for those who frequently use
    their tablets for video streaming from websites because it supports Adobe flash
    while ipad2 has more tablet-aware-apps.
    Have you made your decision yet?

    Subscribe to:

    Post Comments (Atom)

    Affiliate Marketing Platform » Blog Archive » 3 Actionable Tips To Retain RSS Subscribers

    You have a blog or static site, and you’re publishing content; but if you don’t already know it does take a bit more effort to get traffic plus people going back to your site for more. There are similarities between email optins and RSS subscribers, and you’ll need to do the right things on your blogs including more RSS subscribers. None of us have a business without customers and site readers and visitors, so we always need to keep them uppermost in mind when creating our blogs and websites. We’re going to address how you can make your site stickier to your visitors to the end of gaining more RSS subscribers. No matter what niche you’re targeting, whether it is Authority Pro or anything else, it’s important to retain your RSS subscribers.

    The first thing you should keep in mind when you want to keep subscribers is that your content should always be new. You never want to take content from other sites because that will tell people that you’re not really serious. Your aim here is to make your subscribers stick to your feed by providing them with content that they won’t find elsewhere. Just like if you were selling products, people will feel cheated if you try to sell them a rip off product. It’s really not that hard to be original; whenever you create new content make sure you add your own personality to it and give it a more authentic look. Plenty of bloggers have seen lots of success and it’s all because they are always providing information that’s valuable and rare and their readers appreciate that.

    If you take your subscribers as seriously as possible, they will return the favor. Remember, it’s easy to get someone on your list but difficult to keep them on, so make sure you’re putting in the effort. When it comes to published content on your sites, they too need to have the same sort of consistent tone or feel to them. This is the biggest reason why your readers are there and keep coming back to read what you have to say. Your RSS subscribers are there because of your content, and so keeping the quality high will help to keep them with you. Some niche markets have more to offer than others in terms of information, but there really is a mountain of content available for almost anything. The only way to receive what you want is to give, and that means giving excellent value to your audience.

    Make sure your subject matter remains consistent from post to post. Your subscribers subscribed in the first place because they wanted a certain type of information, and you need to make sure you’re providing that. You can innovate but it shouldn’t be something that’s completely unrelated to the main topic of your blog. The more focused your blog is, the more people will like it and they’ll want to subscribe and remain subscribers. You can go overboard with things on your site, so always be careful not to cause confusion or you may have trouble with getting RSS subscribers. You need to focus on giving your readers top notch information so that they don’t have any reason to unsubscribe. There is a learning curve with everything, and things take time to fully implement. Of course you’ll have to make all this happen, but it’s not hard once you get it all planned out. So. all in all regardless of the niche Authority Pro you’re targeting, it’s really important that you focus on retaining your RSS subscribers.

    Click here to get “How To Make Super Affiliate Commissions Revealed In Free Report” and to subscribe freely to our Newsletter

    Tags: Authority Pro, Authority Pro Review

    How can mobile apps help you in your business?

    Consumers are always on the go with their routine schedule so mobile apps is definitely an alternative way for your customers to engaged with your brands wherever they are and it is also a good way to communicate to your customers on the latest company updates. A small organization does not mean that you do not need to have one because you might be more than surprise by how a simple mobile app can bring your company a profitable change.

    Mobile apps act as an important and effective marketing tool to promote your business to new customers and your current customers as well. Consumers are using their phone every 6 minutes either to make a make a call, to send a text message, or to surf social networking sites. Thus, mobile apps would be very helpful in advertising your business and as a platform to give out discount coupon or any promotion.

    The design and features of the mobile apps are very flexible and it depends on how you design them. Some apps can be design with functions that could encourages your customers to speak to you. This does not only build a strong relationship between your business and your customers. There is always a room for improvement, other than easing the communication with customers, a mobile apps also allows you to receive valuable feedback from them as well.

    Another benefit of having a mobile app is that it differs you from your competitors. Mobile apps is something new in and not many business owners realize that it can be a very good marketing tools when use correctly. Owning your own mobile apps portrays your company identity by and how it is different from your competitors and for business owners who developed great mobile apps, people or users would start talking about your product and services automatically without any further hefty investment such as advertisement or product launching events.

    If you are looking forward to increase customers’ loyalty towards your product or services then a mobile app is just what you’ll need. A mobile app allows your users to appreciate your service more but that is if your apps are meaningful one which users are sure to use them frequently. An app can be designed depending on how you want it to be. You are free to design any app that is suitable for your nature of business, it can be either as an entertainment purposes or to help users to ease their daily tasks. By providing apps that could benefit users, it allows your customers to use your apps on a regular basis and they would appreciate for the service you have provided for them.

    Branding is an essential factor when it comes to business. You may consider portraying company logo, company vision and mission statement if you would like to boost up your company branding. This will let you the app users to know more about your business and the product or services that your company is providing.

    Accessing working documents and files can now be easier that it had never used to be. For business person who are always on the go, you can now synchronize the files in your working desktop into your smart phones so that you can retrieve important data whenever you need them. It is also easier to go for appointment from one place to another without the need to bring a bulky laptop.

    Affiliate Marketing Platform » Blog Archive » 3 Strategies For Higher Conversions With Google AdWords

    Google AdWords has turned out to be a lethal weapon in an Internet marketer’s arsenal. You can take the three techniques for writing great Google AdWords, and when you’re done you can login to your account and make it happen. For more information visit the super affiliate edge training course.

    When you sit down to compose your AdWords ads, always bear in mind that you want to talk to one person in a very certain manner. You can’t just write a general ad and hope to target many markets. No matter what you’re selling with a PPC ad, you need to only address that one product, or service, in each particular ad. You won’t get many clicks at all, other than money wasting curiosity clicks, if people are not really sure of what you’re trying to say. The meaning in your ad directly relates to what ever it is you’re selling. You should begin a campaign without first having done your keyword research. You can really help yourself out by ensuring that all is relevant and in place. Then your ads will have a higher click through rate because people seeing your ad will be able to directly relate to it. Do you know all the benefits that your product offers to the customer? You should, and you want to pick the very best one and use it in your ad. At this stage, you will know the strongest benefits that your product delivers. It’s your job as a copywriter to identify these benefits and highlight it in the ad you’re writing. This happens to be your product’s biggest benefit and when someone sees your ad, they should be able to see it instantly. Your ads should always be completely clear and cause no confusion at all in the reader’s mind. If possible, you can test with your benefit in the headline if it will fit. A good place to learn more is the the magic bullet system training course.

    You can skillfully use questions in PPC ads, and believe use they can be incredibly effective. Just sit down and make a list of questions that you feel present irresistable feelings and then test them. They should make them want to click on the ad to get the answer. This is relatively easy approach, but it can be extremely powerful.

    Google AdWords is not for people who are too lazy to read and learn because that is how you can succeed with it. Be sure to find reputable and reliable information from which to learn Google AdWords, and then study it and take action. For more info visit johnkeeble.net blog.

    Click here to get “How To Make Super Affiliate Commissions Revealed In Free Report” and to subscribe freely to our Newsletter

    Tags: effective adword ads, google adwords, The Magic Bullet System, the super affiliate edge